Whitepaper
Stop Omnichannel Marketing, Start Identity Marketing
Consumers share where & how they shop
As today’s consumers press on with their ultra-connected lives, marketers are left struggling to make basic connections between email, mobile, social, and web identities with the added complexity of emerging channels and devices. At the same time, shoppers continue to frequent brick and mortar stores—perhaps more than we realize.
How can you continue to deliver and maintain brand loyalty as the channel-laden waters only become more muddy? We surveyed 1,000 American consumers ages 18 to 65 to find out exactly what it takes to cater to the needs and behaviors of the modern omnichannel shopper. In this report, you'll find:
- New research about the ways in which consumers are regularly making purchases, issuing returns, and crossing channel lines.
- How Home Assistants, "Buy Online, Pick Up In-Store," and Free Shipping have altered consumer behaviors and expectations.
- What they expect from their digital experiences with you, and what you can do to recognize them and personalize across all channels.
- How to leverage Identity marketing within the current landscape of the retail space.
Read This Report
