Whitepaper
As today’s consumers press on with their ultra-connected lives, marketers are left struggling to make basic connections between email, mobile, social, and web identities with the added complexity of emerging channels and devices. At the same time, shoppers continue to frequent brick and mortar stores—perhaps more than we realize.
How can you continue to deliver and maintain brand loyalty as the channel-laden waters only become more muddy? We surveyed 1,000 American consumers ages 18 to 65 to find out exactly what it takes to cater to the needs and behaviors of the modern omnichannel shopper. In this report, you'll find: