Leisure Travel Trends:

Consumer behaviors, motivators, and brand loyalty revealed.

What factors do consumers consider in the midst of booking their next vacation? According to the 700+ leisure travelers surveyed in this report, loyalty isn’t really one of them.

SmarterHQ asked consumers ages 18-75+ about their leisure travel habits and decision drivers to help marketers better understand their customers and execute the most impactful strategies.

Download this report for:

  • 5 key trends addressing leisure traveler preferences, considerations, and booking behaviors.
  • Top travel motivations and differences between Gen Z, Millennials, Gen X, and Baby Boomers.
  • How travel and hospitality brands can meet customer expectations and actually drive loyalty.

Read the Report: