Whitepaper

Millennials: Where they shop, How they shop, Why it matters

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What's it about...

The largest living generation, a body of digital natives, a population associated with communications, media and technology: millennials are reshaping the economy and how companies conduct business with consumers. For retailers, this means an entirely different landscape between marketers and customers compared to the past. 

Today, millennials have product information, peer reviews and price comparisons at their fingertips. Not to mention, they’re distracted. Shifting their attention between media platforms such as laptops, smartphones, tablets and television at least 27 times per hour, it’s difficult to keep millennials focused on anything, let alone getting them through the buying process. 

For a glimpse into their minds, SmarterHQ conducted a consumer survey targeting 1,000+ millennials about their marketing preferences and shopping habits to help retailers align their strategies with the current landscape.

What you'll learn...

  • 5 key millennial shopping trends and preferences
  • Understand millennial's shopping habits, influences, frustrations, and what makes them so unique
  • How retailers can stand out to millennial’s and drive shoppers back repeatedly
  • How to align your strategies with the current landscape of the retail space