Consumer Report

Millennials: Where They Shop, How They Shop, Why It Matters

Today, millennials have product information, peer reviews and price comparisons at their fingertips. Not to mention, they’re distracted. Shifting their attention between media platforms such as laptops, smartphones, tablets and television at least 27 times per hour, it’s difficult to keep millennials focused on anything, let alone getting them through the buying process. 

For a glimpse into their minds, SmarterHQ conducted a consumer survey targeting 1,000+ millennials about their marketing preferences and shopping habits to help retailers align their strategies with the current landscape.

In this report, you'll learn: 

  • 5 key millennial shopping trends and preferences.
  • Their shopping habits, influences, frustrations, and what makes them so unique.
  • How retailers can stand out to millennials and drive shoppers back repeatedly.
  • How to align your strategies with the current landscape of the retail space.

Read The Report: