Whitepaper

Forrester Now Tech: Identity Resolution Q3 2018

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What's it about...

B2C marketers vying for consumer attention must deliver highly relevant and personalized interactions. Identity resolution is the first step to achieving that goal, as it enables marketers to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. 

This Forrester Now Tech report allows marketers to better understand the value they can expect from identity resolution and select from a diverse set of vendors, like SmarterHQ.

What you'll learn...

  • Why customer identity resolution is a crucial aspect of your behavioral marketing strategy.
  • An in-depth understanding of the components of an identity resolution solution that enables marketers to (1) link customer data across devices and channels, (2) build a complete view of the customer, and (3) target and personalize consumers across channels.
  • Forrester’s recommendations on selecting an identity resolution vendor that's best for you.