8 Email Personalization Tactics to Steal From Top Brands

Depending on who you ask, the term “personalization” can mean many different things. But however you define it, catering messages to individual customers can seem like a daunting task that requires way more time, data, and resources than many marketers have access to right now…

Join Movable Ink and SmarterHQ as we dive into key personalization tactics that can be easily incorporated into your current email campaigns, along with examples from the leading brands in Retail and Travel & Hospitality.

Join us as we cover:

  • How to personalize your triggered and promotional sends based on cross-channel customer behavior and context.
  • Creative examples and strategies from top Travel & Hospitality and Retail brands, including Sam’s Club.
  • Quick tips to leverage these tactics this holiday season.


Chris Kopyar
Director of Solutions Architecture
Kristen Hamerstadt
VP of Marketing

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