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Brands with an eye for the future are taking personalization to the next level by predicting customer behavior—what a customer wants to achieve and plans to do next, while uncovering and pushing the products, content, and offers driving the most value.
We’ve compiled the most effective campaigns our forward-thinking clients power using Smarter Predictions. These dynamic, self-tuning models take into account the historical, real-time, and cross-channel actions a customer is or isn’t taking to automate messages that anticipate their next move with your brand.
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