Whitepaper

Privacy & Personalization:

Consumers share how to win them over without crossing the line.

Consumers across every industry have started sending mixed signals to brands about privacy and personalization. For example, 79% of consumers surveyed in this report believe companies know too much about them, yet 90% are willing to share behavioral data for a cheaper and easier brand experience.

As marketers strive to make sense of it all, they're left to find the right balance between providing highly personalized experiences and building consumer trust.

In this report, you'll learn:

  • Which brands consumers trust most with their data.
  • Which data they're willing to share in exchange for better experiences.
  • Which marketing tactics and channels they find helpful vs. creepy and why.
  • How this all differs across Gen Z, Millennials, Gen X, and Baby Boomers.
  • Ways to put these findings into action within your current strategy.

Read the Report: