Whitepaper
Consumers across every industry have started sending mixed signals to brands about privacy and personalization. For example, 79% of consumers surveyed in this report believe companies know too much about them, yet 90% are willing to share behavioral data for a cheaper and easier brand experience.
As marketers strive to make sense of it all, they're left to find the right balance between providing highly personalized experiences and building consumer trust.
In this report, you'll learn: