Retail Customer Intelligence: Harnessing Behavioral Data

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What's it about...

Most brands are collecting massive amounts of data, but aren't quite sure how to best leverage it in actionable and impactful ways. World-renowned data scientist, Dean Abbott, dissects the three-legged approach to using customer intelligence to fuel revenue growth and loyalty. 

What you'll learn...

  • How to use data to influence decision making & ROI
  • How to strategically analyze data for actionable insights
  • Examples of customer insights to discover