Retail Personalization Playbook

14 campaigns to increase revenue and customer relationships.

72% of consumers now say they only engage with marketing messages tailored to their interests. As customer expectations continue to rise and shopping behaviors shift, it’s more important than ever for retailers to prioritize personalization.

However, limited resources, data silos, conflicting priorities, and constant competition can make delivering 1:1 communications seem like a daunting task. But it really doesn’t have to be—and that’s where this playbook comes in.

Keep reading for:

  • The most effective campaigns to automate for email, push, web, ads, and direct mail.
  • Creative examples, inspiration, and campaign details from top retail brands.
  • Solutions to the top personalization challenges many retailers face today.
  • Tips for getting started with powering highly relevant, cross-channel experiences.

See the plays:

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