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72% of consumers now say they only engage with marketing messages tailored to their interests. As customer expectations continue to rise and shopping behaviors shift, it’s more important than ever for retailers to prioritize personalization.
However, limited resources, data silos, conflicting priorities, and constant competition can make delivering 1:1 communications seem like a daunting task. But it really doesn’t have to be—and that’s where this playbook comes in.
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