Success Story
How Sam's Club Transforms Generic Promotions into 1:1 Experiences
Providing relevant, accurate promotions to their customers is one of Sam’s Club’s top priorities, but with 47 million members nationwide and a broad range of products with highly variable prices, this has been an ongoing obstacle for their team.
To overcome this challenge, Sam’s Club turned to Movable Ink and SmarterHQ, who partner together to bring clients the best in data-driven content and campaign automation.
Read this case study to learn how:
- Sam’s Club provides the most relevant recommendations and up-to-date product information to each member at time of open.
- Sam’s Club ditched their manual campaign process and reduced email production time from 14 hours to under 4 hours.
- Movable Ink and SmarterHQ’s combined capabilities help Sam’s Club achieve their personalization goals.
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