Whitepaper

Is In-Store Shopping Dead?

What today's consumers want you to know

We all know the “brick and mortar is dead” headlines, and maybe we’ve even said it ourselves. But are shoppers actually visiting storefronts less, or are retailers neglecting to realize the behaviors of the modern omnichannel consumer?

We surveyed 1000+ consumers ages 18-65 about their shopping habits and preferences: 72% said they still frequent brick and mortar more than any other channel. Here's what consumers want you to know and how to cater to their channel-shifting ways. In this report, you’ll find:

  • New research about the ways in which consumers are regularly making purchases, issuing returns, and crossing channel lines.
  • How Home Assistants, "Buy Online, Pick Up In-Store," and Free Shipping have altered consumer behaviors and expectations.
  • What they expect from their digital experiences with you, and what you can do to recognize them and personalize across all channels.
  • How to leverage Identity marketing within the current landscape of the retail space.

Read This Report