Whitepaper
We all know the “brick and mortar is dead” headlines, and maybe we’ve even said it ourselves. But are shoppers actually visiting storefronts less, or are retailers neglecting to realize the behaviors of the modern omnichannel consumer?
We surveyed 1000+ consumers ages 18-65 about their shopping habits and preferences: 72% said they still frequent brick and mortar more than any other channel. Here's what consumers want you to know and how to cater to their channel-shifting ways. In this report, you’ll find: