Whitepaper

Surprise – Retail Is Growing! Here's What It Means For Digital Businesses

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What's it about...

Rumors through the years have spoken of “retail death” and “brick-and-mortar stores closing nationally,” but fortunately, it’s not quite as grim as most of us think. In Forrester’s recent report, “Surprise – Retail Is Growing! Here's What It Means For Digital Businesses,” analysts outline tremendous growth in the United States, and even share e-commerce forecasts to show brands the best ways to differentiate from competitors and create winning interactions with consumers.

What you'll learn...

  • Retail sales grew 2.4 percent in 2016, and another 3.4 percent in the first half of 2017.
  • Customer experience and branding are to blame. Many brands frequently detail what they want to do, rather than answering customer issues such as unresolved pain points, undifferentiated experiences, too much focus on product assortment, opinion- vs. data-based decision making, and difficulty in changing organizational bureaucracies that stifle innovation.
  • It’s not about closing stores. Shoppers today want an online and in-store option, and brands will benefit from analyzing and acting on customer insights by investing in digital tools — like SmarterHQ — to create a winning omni-channel experience.