Whitepaper

The Path to Personalization

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What's it about...

Most brands want to personalize, but find doing so consistently is a challenge. This whitepaper details how to deliver basic personalized experiences at scale, featuring real examples from Eddie Bauer, Value City Furniture and Sports Memorabilia.

What you'll learn...

  • How to use behavioral data to enable basic personalized communications
  • The implications of failing to personalize
  • The Three steps for personalizing email communications