The Personalization Movement: From Customer Journeys to Individualized Interactions

with Brendan Witcher, Principal Analyst with Forrester Research

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Brendan Witcher
Principal Analyst with Forrester Research

Jason Fordham
VP of Product with SmarterHQ

What's it about...

Jason Fordham, VP of Product with SmarterHQ, Brendan Witcher, Principal Analyst with Forrester Research, and Aaron Buchanan, Manager, Digital Personalization & Operations at Finish Line discuss how brands are making the move from customer journeys to individualized interactions to create true 1:1 marketing at scale. Learn how Finish Line uses SmarterHQ’s personalization engine to automate individualized interactions across web and email to deliver 2.5X in web effectiveness and a 50% increase in triggered email revenue.

What you'll learn...

  • Why individualized interactions deliver true 1:1 marketing
  • How to get started by automating real-time personalized messages
  • How Finish Line has increased revenue and customer loyalty with individualized personalization