Website Personalization Playbook

11 ways to retain and convert more customers on your site.

90% of consumers are willing to share behavioral data for a cheaper and easier brand experience, and they prefer brands to provide personalization on their website and emails over anywhere else.

Unfortunately, expanding these strategies to your site and executing dynamic web content is often difficult to do and requires heavy tech resources. But it doesn't have to be—and that’s exactly where this playbook comes in.

Keep reading for:

  • Quick ways to simplify your team's ability to power highly relevant web experiences.
  • Solutions to the top website personalization challenges many marketers face today.
  • Tips to increase reach, keep messaging consistent across channels, and drive loyalty.

See the plays:

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