The Personalization Movement: From Customer Journeys to Individualized Interactions

Jason Fordham, VP of Product with SmarterHQ, Brendan Witcher, Principal Analyst with Forrester Research, and Aaron Buchanan, Manager, Digital Personalization & Operations at Finish Line discuss how brands are making the move from customer journeys to individualized interactions to create true 1:1 marketing at scale. Learn how Finish Line uses SmarterHQ’s personalization engine to automate individualized interactions across web and email to deliver 2.5X in web effectiveness and a 50% increase in triggered email revenue.

In this webinar you'll learn:
  - Why individualized interactions deliver true 1:1 marketing
  - How to get started by automating real-time personalized       messages
  - How Finish Line has increased revenue and customer             loyalty with individualized personalization